September 8th, 2026 Local News
Eureka, Mo. (KFMO) - Six Flags St. Louis has a new name. The popular St. Louis-area theme park announced Thursday that it is now Mid America Adventure, unveiling a new logo and updated brand identity designed to recognize the park's 55-year history while looking toward its future.
The park says the new branding reflects its collection of rides and attractions and its place in the heart of the Midwest.
“We are excited about the changes and new opportunities that are ahead for us,” said Danny Snider, president of Mid America Adventure. “Earlier this year we became part of the Enchanted Parks family of theme parks.”
Snider said the park will continue its tradition of providing families with safe, clean entertainment and opportunities to make lasting memories.
Enchanted Parks CEO James Harhi said the rebrand is part of the company's ongoing investment in the park and surrounding community.
The park's new identity comes as it prepares for the 2027 season. Mid America Adventure has announced that 2027 season passes are now available, with prices starting at $75.
Two season-pass options are being offered: the Hero Season Pass and the Legend Season Pass.
Both passes include admission to the theme park and water park, complimentary general parking and in-park discounts. Passholders will also have the option to purchase a 10-meal package that can be used throughout the park.
One of the benefits begins immediately. The 2027 season passes can also be used during the remainder of the 2026 operating season, including Fright Fest.
Passes are available for purchase online or in person at the park.
Mid America Adventure is also preparing for the return of two popular Halloween events. Boo Fest and Fright Fest will begin Saturday, September 12, and run on select days through Sunday, November 1.
Boo Fest will offer daytime Halloween-themed activities geared toward family fun, while Fright Fest will bring a nighttime experience featuring live entertainment, haunted houses and hundreds of scare actors. Park officials say the events give guests additional opportunities to experience Mid America Adventure during the fall season.